Amy Urick Graphic Design
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Amy Urick Graphic Design

Waterway Inn logos Waterway Inn business cards Waterway Laundry Service logo Waterway Laundry Service post card

Waterway Inn and Laundry

Brands and Logos

This lovely little motel in Indian River, Michigan has history and charm, and a strong brand identity after taking full advantage of what was already here: a quirky road name and a mid-century sign frame that didn’t need replacing after all. When the laundry service was added, existing brand elements helped the new logo fit in seamlessly.

Other Projects

West Michigan Area R/C Club

The Nature Conservancy

West Michigan Lake Hawks